Domain Parking or Building SEO Assets?

Domain parking isn’t the best strategy if you don’t really have type-in traffic, or another source leading traffic to your domains. Unless you’re actually making decent money from your parked domains, you should transform them into SEO assets. In the long run it will be worth way more to you.

I’m sure you know that aged domains, is a much better starting point for SEO than a brand new domain. And if you think about it, then what does it really take to age your domains? Just a bit of content, some inbound links and preferably a little ongoing link building.

Added value, but too much work?

Developing a domain will increase its value both in regards to future use as well as selling it at some point. It will simply would turn into a much greater asset than it already is.

I know it can seem like a lot of work, and a somewhat expensive approach to take for all your domains. But you don’t necessarily have to do it with every single domain you aren’t utilizing. Just start with the best domains you’ve got and figure out the most effective and cheapest way to get it done.

You’ll hopefully realize that the cost and effort of building a minimalistic website around each of your domains is incredible low. Especially if you do it on a larger scale and automate or outsource most of the work.

Cheap labor and automation is the key!

There’s tons of free website templates and you can find cheap labor to write articles for as low as $2 for a article of decent length. And if you get a simple system coded to integrate the content with templates across all your domains, you practically don’t have to do any other work than hire the writer.

The link building doesn’t need to take any effort on your part either. Again, just hire cheap labor to do the work. Hire people to do some directory submissions, save at social bookmarking sites that pass link juice, post at relevant forums and possibly build links from related quality websites. A continuous link building effort is better, but not necessary. It doesn’t need to be all that much to make a difference, and it really depends on your ambitions and financial situation.

Monetization - make it pay off..

Even though you can get all the work done rather cheap, it can still be quite an investment if you own many domains. And it’s of course in your best interest to make the money back in as little time as possible. Since it’s likely that you won’t sell or develop all domains within a year or two, you’ll want to place ads on the sites.

If affiliate programs is an obvious choice for your domains, then surely you should go down that route. Otherwise just put Adsense or YPN on them along with some of those in-content ads from Kontera or IntelliTXT. Consider that if you’re just making a couple of bucks per domain each month, then it’ll actually become a somewhat lucrative venture.