Competitive Link Buying - Outrank Your Competitors!
February 28th, 2007 by Stefan JuhlDoes your approach to buying links get you the rankings you desire? Too often link buying is just done through regular link brokers such as Text Link Ads etc. Even though there are competitive link buying tactics that will get you much more value for your money in terms of search engine rankings.
Don’t get me wrong. Text Link Ads, Textlinkbrokers.com and so on, are great services. But the link bought from them should be considered advertising rather than part of your strategy to obtain top rankings. If you goal of link buying is to obtain long term rankings and beat your competitors in the SERP’s, then paying a shitload of money each month isn’t really a viable strategy.
For quite some time I’ve utilized a less common but highly effective method to buy links. The downside of it, is that it takes some manual work. But don’t worry, it has its advantages..:
- The work is stupid easy - and can be done by any link monkey
- The links are most often damn cheap and only paid once
- Most often you’ll obtain somewhat permanent links
- Your competitors will slowly lose rankings due to your approach
Well, it’s probably about time I deliver. The method is dead simple and in all its simplicity just to buy your competitors organic links. You see, that’s competitive link buying!
How to do competitive link buying
The actual way to do this, is much like having a bunch of link monkeys ninjas to do link building. The difference is simply that you want have links changed!
- Analyze the backlinks of your competitors
- Order their backlinks by value in a spreadsheet
- Contact the website owners / webmasters
- Request to get linked instead of your competitor
- Put money on the table from the start
You might ask why it’s necessary to pay for the links when you could just ask for the links to be changed. The reason is that when money is offered it’s much more likely that you’ll succeed on your quest. Who doesn’t want to make a buck from nothing..? Also, when webmasters are paid to link they often feel more obligated to keep the link in place.
To make this concept a bit white hat, I recommend you to make the website you’re promoting at least as good as the competition, or even slightly better. Then you’re doing the users a favor and you’ll have a good argument to close the deal.
A word of caution. Be aware of you brand! Not everyone will take the cash and be happy. Some might consider this a shady tactic and make it public. To minimize the risks I’d say you should avoid contacting bloggers, or at least A-listers, unless they’re obviously taking money no matter the cause.
Other tricks to avoid someone outing you for this, is not to disclose your website in the first approach to the webmasters. Or use another website, and then re decide when the deal is closed. And lastly, put a disclaimer in the bottom of your emails with some legal sounding mumbo jumbo like “confidential info - may not be disclosed”. That will scare some people from disclosing your emails.
Happy link buying as a competitive webmaster!
Posted in Link Building / Bait |











March 1st, 2007 at 9:51 am
Hey Stefan! That’s one of my favourite link buying strategy!
I know that’s a shame, but I love to get my competitors out of the index
I have several experiences in “competitive link buying” and for a really competitive sector such as cameras, the results have been significative only a month after I engage the process. I won the 3rd place on Google.fr…
March 1st, 2007 at 5:35 pm
How do you decide how much to offer for a link? I know it will be site quality dependant, but does anyone have a benchmark?
For example, a PR4, 1 page deep, on topic link for the subject “Mens Shirts”. How much would you pay?
March 3rd, 2007 at 7:28 am
Its always difficult to get linked to sites which are better than you.One more strategy you can follow, is even if the site is having low PR but its good and you can trust it to be consistent..it will work too
March 16th, 2007 at 1:31 am
[…] Stefan Juhl (www.StefanJuhl.com) - Stefan is a great guy, who’s given me some excellent advice on various occassions. His blog is obviously a good read for anyone, but I especially recommend his blog for those people who are interested in more intermediate to advanced SEO topics. He’s got a nice straightforward, no bullshit approach, and his blog is completely unmonetized. He’s honestly just trying to help people out by telling people what he knows. I definitely suggest that you check out his guide on Competitive Link Buying. […]
May 1st, 2007 at 1:10 am
Those so-called “permanent link exchanges” often die a violent death. Unless you keep tabs on every single link (I use spreadsheets to track paid links) then you risk linking out without a reciprocal link in.
May 1st, 2007 at 10:16 am
A good tool to use for this is: http://www.webuildpages.com/neat-o/ It not only shows who links to a site but it also provides the anchor text