PPC Arbitrage: If You Can’t Beat Them, Join Them!

Many web publishers, including me, are seeing their earnings from contextual PPC ads like Adsense being marginalized by PPC arbitragers. And the battle of blocking arbitrage / MFA sites seems endless. So what’s left to do? Well, if you can’t beat them, join them!

Anyone in their right mind should have realized a long time ago, that Google et al aren’t doing much, if anything, to prevent PPC arbitrage. It’s been going on like forever and I don’t see any signs of it declining. But heck, I don’t care much about Google’s politics nor do I have anything against PPC arbitrage. I care about how it impacts me, and then I try to make the most of it.

Today it seems like everyone is doing PPC arbitrage. The big boys like: Kelkoo (owned by Yahoo!), Ask.com (serving Google Adwords), Shopping.com / Dealtime (also serving Adwords and others). Domainers are doing it too, on a scale I can’t even imagine. All the regular PPC arbitragers with the ugly Adsense and YPN filled websites are making money of it. And lastly all those sites that aren’t obvious arbitrage sites, yet has it as the primary revenue model, or are just using it to boost their traffic stats.

So YOU, get in on it! Join the game of PPC arbitrage and get your piece of the cake. Figure out the model that suits you best, make it work and then scale it in accordance with your abilities.