Many web publishers, including me, are seeing their earnings from contextual PPC ads like Adsense being marginalized by PPC arbitragers. And the battle of blocking arbitrage / MFA sites seems endless. So what’s left to do? Well, if you can’t beat them, join them!

I’m not kidding you! Google has really begun to promote my website via adwords - FOR FREE. What makes this even better is that the ads also show up in adsense on my website, so I get paid to have my services promoted! I know this sounds unbelievable so here’s what’s going on.

It’s common that Adsense publishers block MFA’s with the competitive ad filter to increase their earnings. Now John Chow has written a post about how to do it, but it isn’t as easy as he makes it seem like. There are some issues to be aware of when trying to do it.
MFA lists aren’t always […]

A new keyword research tool called Wordze recently launched. Great keyword research is essential to successful search engine optimization so I signed up to check it out. And my first impression is very good.